If you’ve visited your fair share of websites, something that you probably haven’t noticed is that there are certain elements in your Orlando web design that you barely notice. If you start working in the industry, you’ll find that that’s not necessarily a bad thing.
You’re going to encounter site elements that don’t catch too much attention, which means that they’re doing their job right. If it stands out too much, then this might be a sign that something is wrong with it. Your site’s logo is one of these elements.
It might seem odd, as it doesn’t seem like your logo is something that should fly under your radar since this represents your brand, but you should make sure that your logo is well-designed enough to complement your brand, but not stand out. Find out how to design your logo effectively around your Orlando web design here.
Make sure that you maintain consistency between your logo and website
Keep in mind that your logo is meant to represent your business. Because of this, you have to make sure that your logo and your website are consistent in terms of branding. For example, you cannot have a logo is that muted and more minimalist in its approach, only to have your website be done up in flashy colors.
There is nothing wrong with either option, but the main concern is the fact that there is a serious disconnect between your website and your logo, which gives off the impression of inconsistency with your branding.
It might not seem like much, but you should be aware that this can turn off some customers to your brand because of the impression that you cannot maintain consistency, which can hurt your trust rating with customers. Make sure that your branding is consistent throughout your entire website, from the logos to the photos and other elements that you use on your site.
Learn to your logo
When you design a logo’s placement on your website, it is fairly common practice to have the logo link to your site’s homepage. However, you don’t have to adhere to this all of the time if you want to be more strategic about this. You can look into having the logo link to your “About Us” page, or any other page that sees a lot of traffic. It’s important to be smart about your Orlando web design so that you can use it to its full potential.
Figure out where to put your logo
Of course, you should be thinking about where you’re going to be putting your logo on your website’s design. Keep in mind that users will have expectations about your website and its design, which means that you shouldn’t try to be overly clever with its placement. Most websites tend to position their logos in the upper left corner of the page, which is where most online users expect it to be.