Navigation is an often overlooked aspect of Tampa web design. Many web owners believe that navigation is just a bunch of words grouped together and placed either vertically or horizontally on the sides of the homepage so web visitors can navigate to different pages of the website. And although technically, this is the correct definition of what web navigation is, its functions are more than just categorizing the webpages.

In a nutshell, what good navigations aim for is to provide an excellent user experience for the web visitors. It wants the visitors to understand immediately how to browse through the website and find what they need. It wants visitors to stay longer browsing the website. Good navigation allows the websites to promote its products and services and turn ordinary web visitors into loyal consumers.

Make the Web Journey Unforgettable

When a web visitor lands on your homepage, he doesn’t instantaneously know how to find the information he needs. He will look at the usual suspects—the hamburger menu on the top left corner of the screen, the contact information at the footer, and the inquiry form at the bottom of the page. Unfortunately, not all websites can be designed the same way. It’ll make websites boring and uninteresting to have the same elements at the same place every single time.

Designing a website out of the norms of Tampa web design shouldn’t be scary at all. Web visitors will still be able to find the information they want if your site is laid out in a way that will guide the visitors.

Designing Based on Own Experience

If you are going to design your own website, think about your own experiences as a web visitor or customer. What’s the first thing that you look for when landing on a homepage? What impresses you about a website? Is it the cleanliness of the website? The sleekness? The information?

Creating a website based on the journey that you take from being a casual visitor to a loyal customer will empower your client’s business to attract its target market. Most web visitors take the same journey—landing on the homepage, reading the About Us page, finding the products page, and either bookmarking the site to visit later or check out an item right there and then. What makes this journey successful is the ability of a website to so impress a visitor that he decided to make a purchase based on the information he found on the website.

This is the goal of any web designer—to turn his client’s website into a portal that consumers find hard to resist. Because ultimately, what every web visitor wants is to find a reputable, legitimate, and authoritative Tampa web design that will provide relevant information and quality products and services.