Technology is effortlessly connecting people and cultures. It made sharing information easier. A touch of a button will connect you to someone on the other side of the world. Manufacturers from China can send products to different parts of the world. A bottle of essential oil in Utah can reach Singapore in as little as three days. These tools transcended into Lakeland internet marketing industry, too. There are now 7,040 possible solutions to your digital marketing problems. As a marketer, you can reach new audiences, promote products, and build brand loyalty even to people outside your geographical reach.

This 2020, things will be taken farther. Check out what technology has in store for you:


Companies will continue to use a chatbot. There’s no need to hire someone to answer queries about your organization. Chatbots can do that for you 24/7. This is an effective program that interacts with websites and visitors. They can answer questions, offer solutions, and provide information about a business and its products and services.

Messaging Apps

Messaging apps have been around for a long time, but they aren’t nearly as used in business transactions. This year and in the coming years, these messaging apps will transform. Instead of using email marketing, brands will try to connect with their audience through these apps. They will create groups and threads to reach their target audience. Some applications such as WeChat launched WeChat Pay, enabling users to transfer payments to their peers or retailers. Others will surely follow suit.

Search Engine

The quality of search engine results will improve with the introduction of Bidirectional Encoder Representations from Transformers or BERT. Google aims to make its search engine smarter to understand the context behind the user’s words. This means that you will be able to search more naturally on Google, using the natural way you speak. For websites, this means that they can no longer be built according to algorithms. The focus should be on improving the experience of web users. Otherwise, Google won’t rank your page and your link won’t appear on the search results.


This is the true future of Lakeland internet marketing. A whopping 70% of surveyed consumers said that they get frustrated when the content of their feeds aren’t tailored to them. Many companies have already been successful in personalizing their customers’ experiences. Customers are given the right relevant messages at the right time by analyzing their behaviors and making intelligent assumptions based on their purchase history.