The cheapest and most effective Lakeland internet marketing strategies aren’t the fastest to give results. You’d have to wait and give it time to prosper. But so many people invest their time and sacrifice their energy into trying to make these strategies work. For most of them, the sacrifice pays off. They will reap the rewards of increased web traffic, lower bounce rates, and higher conversions.

Social Media

Small business owners know that social media is free and effective. They get excited about the prospect of building their own pages on Facebook, Instagram, and Twitter. What does it mean to have a social media presence? It means you have to curate content and spend time posting and commenting and sharing. These social media pages don’t run themselves. You have to nurture them.

When someone commented on a post, you need to answer it. When someone inquired about a product or a service, you need to give as much information as possible. It takes strategy and creativity to make a truly successful social media presence.

Email Marketing

This is still one of the most effective Lakeland internet marketing strategies. But building an email list takes time and effort. Asking for your clients’ email addresses isn’t the easiest thing to do in this world. You have to give something to your clients for them to want to receive an email newsletter from you. So although it is generally cheap, email marketing takes a lot of time to accomplish. s


Your first blog won’t generate a response or readership. If you’re lucky, you can get 10 people to read and share it. Blogging is highly effective and it’s cheap if you can write your own blogs, but it takes time (months and even years) to build a successful blog following. You have to create an informative, relevant, and creative blog post that will attract web visitors. These same visitors are your potential customers.

Social Networking

Social networking is a time-tested marketing strategy wherein the business uses networking events to connect with industry partners and investors. It is highly effective especially if your company representative has the right tools to persuade people. However, it takes a lot of time to build one’s reputation in any industry. This isn’t usually the go-to marketing strategy for businesses because it takes a long time to realize its results.

These four Lakeland internet marketing strategies aim to build your business from the ground up. A combination of these will help you get your business where you want it to be.