This is a problem that most web owners face: they want to improve their Tampa web design, but they don’t know where to start. Or, they’ll repeatedly ask themselves if they really need to upgrade their web design. Couldn’t they put it off for a while? Couldn’t they save this money for something else rather than for a redesign? And how much do they need anyway?
Work With a Professional
The first step is to call a web designer. And a good one at that. Don’t rely on fly-by-night designers who will leave you hanging once there’s a problem with the design and development phase. Go for legitimate Tampa web design agencies who have the experience to back up their claims of being the best.
Have a Plan
What is your goal? What are the objectives of the website? You should have a clear plan on how you will arrive at the output you want. Don’t deviate from this plan. Stick to it. Figure out your buyer’s journey from the time he arrives on the homepage up to the time he checks out a product. You should want the site to act as a guide.
Navigate the site from the viewpoint of a web visitor. Did you have a great time browsing the site? Did you find it hard to find the information you need? Remove the obstacles that hinder a visitor’s chance of having a good experience with your Tampa web design. Jargon, stock images, complex checkout processes… these are just some of the factors that turn away prospective buyers.
A web page only has about five seconds before a web visitor closes the window and turns to another page. That’s how short a buyer’s attention span is. If you want to impress them enough that they’ll eventually buy from your website, you should make sure that the pages all load quickly.
Include Social Media
Is your business really existing if you have no social media presence? In everything you do, whether it is a website design or digital marketing, always use social media to promote any update about your business. Highlight the changes on your Tampa web design and make sure your web visitors know how to navigate your redesigned site.
Don’t Forget SEO
Finally, never forget to optimize all the elements of your website for search engines. This means using alt text and metadata on the images that you post on the site. Designing the website for mobile devices is also one way of optimizing it for search engines since Google and other search engines prefer mobile-optimized websites.