There are many different parts that make up a successful Lakeland web design. The sign of a successful web design is the fact that nothing, in particular, stands out, but the overall experience was a positive one.

One key part of a website design for a business is the logo used on it. To many people, it doesn’t seem like much, after all, there are more important things to pay attention to in the website design.

However, your logo design is supposed to be representative of your brand and is one of the very first things that people will notice when they visit your site for the first time. Because of how important this is, you need to make sure that you design this properly. Here are some of the dos and don’ts of logo design for your Lakeland web design.

Use the right colors

As mentioned before, your logo is meant to represent your business, so you have to choose the right colors for it. Your logo may or may not have the same color palette as your website, which is fine. The most important thing is that your logo design’s color complements the rest of your site’s design.

Choose the right font

The font choice of your logo design can convey a lot about your brand and business, so you have to make sure to choose the right font for your logo. It’s important to look for a good balance between visual appeal and tone for your logo.

Use whitespace

It can be tempting to use as many visual elements on your logo design to make it really “pop”. However, the overuse of these will make your logo look cluttered and confusing, which gives off the wrong impression on your users. Keep things clean and simple.

Guarantee readability

Your logo will be used in a lot of your marketing assets, from your business cards to your email letterheads. Because of this, you have to make sure that it is readable. You want to make sure that your logo can be readable, otherwise, there isn’t much point in investing in a good logo design.

Make sure it’s scalable

Not only should your logo be readable, but it should also be scalable. This means that no matter where you place your logo design, whether it’s in your Lakeland web design, a large billboard, or a small business card, it should look clear and sharp. To do this, you need to make sure that your logo is of high quality and resolution.