When asked to name a content marketing strategy, chances are, you’re likely to get SEO as a response. SEO is one of the most popular digital marketing strategies out there, especially ones that focus on content. However, it is also one of the more technical strategies out there, requiring quite a bit of skill in data analysis and the ability to translate that into your strategy. Because of its technical nature, a lot of people tend to avoid incorporating SEO, which is not something that you should be doing. SEO is still very effective in boosting your website’s traffic through organic search. For all of the technical aspects of SEO, it is based on several core principles that you can keep in mind to create an effective SEO and content marketing strategy. Learn what these are.
Good quality content
One misconception that people have when it comes to creating content with SEO in mind is that all you need is to create content with plenty of keywords. Nowadays, with online users being the main focus, there is now a significant emphasis on quality content over keywords. When putting your content-focused marketing strategy together, it’s very important that you focus on creating good quality content over everything else. No matter how many strategies and tools that you use, if your content does not appeal to users, it’s not going to do well.
While we said that keywords are not the main focus of your content, it does play a significant role in your SEO strategy. Keywords are still used by users to help find your content, and if you don’t know how to use keywords in your content, then it will be difficult for users to find your website. The main thing to remember with using keywords in your SEO is that you should incorporate your keywords into the content naturally, and not to overdo it. Keyword stuffing is a blackhat SEO technique that used to be effective back when there were no rules about SEO, but nowadays, keyword stuffing can get your website penalized. Use keywords naturally and sparingly in your content.
Hook them in with headlines
No matter how good the content in your content marketing strategy is, there is a very high chance that you are not the first person or website to cover this particular topic. Because of this, it might be hard to get more users to read your content. In order to help boost your chances, it would help to spend more time on your content headlines. Make them more interesting and compelling in order to capture the readers’ interest, but make sure that it doesn’t turn into a clickbait headline. Keep it interesting, but not misleading.