What is search engine optimization or Lakeland SEO? It is maximizing the number of visitors to a particular website by ensuring that the website’s URL appears on the first page of the search engine results. Sometimes, a first-page mention isn’t even enough. The URL has to be on the top of the list of results. That’s the only way for web visitors to click on your website URL.

But for many businesses, Lakeland SEO tends to be confusing. It is also complicated and a bit of work. The basics are easy enough to understand. As an entrepreneur, you should have a firm grasp of SEO’s role. Here are the four concepts of search engine optimization:

Keyword Research

You have to know what keywords people are using to find your site. That’s the only way for you to know the right keywords to use in the optimization of your website. So, how do you research the right keywords? First, you have to list down the words that you associate with the topics related to your business. You have to create short- and long-tail keywords. These will make your topics more relevant.

Then, you also have to look at the keywords your competitions use. Go to Google. Use the search bar to type a related keyword and then, check the suggested keywords. These are the keywords web users are using in relation to your industry.

On-page SEO

On-page SEO refers to the content and HTML elements of a web page. The content of the page must be worthy of its ranking on search engine results. And it must be consistent, too. Consumers are demanding better content. But it’s not just the content that’s important. The elements of a well-optimized page are phenomenal user experience, shareable content, bot accessible, and metadata such as authorship, scheme, and rich snippets.

You should also make sure that you aren’t falling victim to duplicated content. As much as you are sure that all your content is original, some websites may be copying your posts. Although you are the original author, there’s no way for Google to really know this. And if does, it would have already penalized your page by the time it realizes you are the original author.

Off-page SEO

What happens off the web page is also important for Lakeland SEO. Off-page SEO refers to link building and social media promotion. Backlinking is also directly connected to creating great content that authoritative sites would want to link back to. You should also promote your website on social media pages to reach more of your audience.