Are you using social media to market your products and services? No? Then, you are losing tens of thousands of possible customers. Social media is here to stay, pandemic or no pandemic. It will continue to dominate our lives for the coming years and decades. Its influence is so impactful that the success of your Lakeland Facebook and Instagram marketing depends on your knowledge of when best to post on these platforms.
So yes, there is such a thing as the best time to post on social media. It’s when your audience is more likely online. Whenever they are most likely to see and engage with your content, that’s the best time to post on these platforms. A well-timed post can increase your likes, shares, and comments. In turn, this will increase your audience reach.
After several studies and surveys, experts said that the best time to post on Facebook, Instagram, Twitter, and LinkedIn are during these times: between 9AM and 12AM EST from Monday to Wednesday, regardless if you’re a business-to-consumer or business-to-business company.
Understanding the Optimal Time
When it comes to posting optimally on social media, it is important to understand who your audiences are. People who work a normal nine-to-five job are normally busy in the first few hours of the day. After all, they need to take care of their families in the morning first. They have to drive the kids to school and rush to work.
But once they are all settled in the office by 9AM, they can relax. After checking and answering emails, they can start checking their social media feeds, too. It’s a great time for them to check out what they can purchase for themselves or their families.
During their lunch break between 12PM and 1PM, they also use it to browse Facebook, Instagram, Twitter, and LinkedIn. They chat with their friends on social media. It’s a good time to try to catch their attention, too.
Experimenting With Social Media
The best way to know when to post on social media is to experiment. You can post the same content at different times of the day. See when your audience will interact more with your posts. When are they sharing and liking the posts?
Once you figured out when your audience is online, then you can start planning the content you will post during these days and hours. You will have a more effective Lakeland Facebook and Instagram marketing strategy once you know the time of the days that your target market is online.