Most of the people who will land on your website will not be lounging around to read all the content of your blog. They will likely skim your articles, read the headlines and the subheads, and move on to the next website in line. What can you do to send the message to them even if they only read the headlines and subheads? Use Tampa web design to hook them into staying on your blog site and reading more than they plan to.
Use Strong Headlines
Your headlines should be screaming “Read This!” to your web visitors. Spend more time thinking about your headlines than the content of your blog. Most of your web visitors only have a few minutes to browse your website and all they will see are the headlines on your blog posts. Make sure that they are written to attract attention.
Use Plenty of Subheads
The thing about subheads is that they make a blog post easier to understand. They break up ideas and concepts into paragraphs. So instead of your blog post looking like one big blob of black text, they will be divided into subgroups that are easier to comprehend and skim. If someone is scanning your blog post, it’ll be easy for them to “jump” on the idea or concept that they are looking for. It will be easy to get the key points of what you’re saying about the topic.
Use Bullets and Numbers
Bullets and numbered list make a copy easy to understand. The idea is to present an idea in one or two sentences. That’s easy to remember for the readers. Use bullets when the order of the idea is not important. Use numbered lists when talking about steps and processes. Bullets and numbered lists are used mostly to convey large swatch of ideas.
Use White Space
The importance of the use of white space on Tampa web design cannot be emphasized enough. White space makes things easier to the eyes. Don’t cram every inch of the screen with text. This isn’t an ad space where every column and width is being paid (and even in print, white space is essential).
The readability of a blog post depends on the amount of white space being used between characters, lines, sections, and images. When white space is used properly, the page is more scannable and people can easily find the information they seek.