The success of any Tampa web design is attributed to a large number of things. From the visual design to the site copy, there is no singular thing that the site’s success is attributed to. If you want your site to succeed, you need to invest in a number of services and features to improve site metrics and drive leads. One important marketing tool that can help with this is the use of a landing page.

Landing pages are single-page websites that are designed to accomplish only one thing, which is to drive leads. Because of their singular purpose, it can be difficult to design these correctly, as one wrong design move can render them useless. Here are some Tampa web design tips for effective landing page design.

Stick to the essentials

Your landing page is designed to drive leads to your main website, so many site owners believe that what you want to do is try to get as much information as you can out of your users. In reality, you’re going to want to ask only for the essentials to drive conversion rates.

In most landing pages, you will find that these pages usually only ask for the most basic of information, like name, email address, and contact number, if it is a service website. This way, the user is not overwhelmed with needing to fill out forms and remember information. Keeping things barebones will move the conversion process faster, leading to higher conversion rates.

Keep the design simple

When it comes to designing a landing page, it’s essential to keep things simple. The last thing you want is for your users to be distracted by the design elements on your page, as this will affect the conversion process.

Because of this, you want to keep the design as simple as possible. Even if the design is simple, this does not mean that you should ignore the basics of good visual design, so learn to strike the balance between visual appeal and function in your landing page design.

Highlight the benefits

Since your landing page is designed for conversions and leads, you’re going to want to make sure that the user is fully aware of the benefits of choosing your website’s products and services over other businesses.

It’s important to invest in professional website copy so that you can effectively guide the user through the page and to the conversion action while showing them why your business should be their top choice for their specific needs.