If you have owned a website for a while, then you are probably already aware of the importance and role that SEO plays in your website. In fact, it’s so important that you need to work your entire website, from the Tampa web design and your development around the concept of your site’s SEO.
However, keep in mind that it is entirely possible to negatively affect your SEO without you intending to do so. To make sure that you don’t end up hurting your SEO, read on to learn about some Tampa web design mistakes that you could be making which could end up costing you your SEO strategy.
Your website design isn’t mobile-responsive
Mobile-responsiveness is one of the basic requirements of a website nowadays, not just for SEO, but for a chance at being competitive. Mobile users make up a majority of online users today, and you want to make sure that you are capable of accommodating these users with your own website.
In order to do this, you have to make sure that your website is mobile-responsive. Not only that, but a mobile-responsive website is more likely to be ranked highly by search engines, which is where its link to SEO comes in.
Your website has a high bounce rate
If you’re doing something wrong with your website design, then your website metrics will not lie about it. This is something that you can easily detect using the bounce rate metric of your website.
A high bounce rate is not a good thing for your website because it indicates that people are finding and entering your website, but they seem to be leaving after a few seconds, which means that there is something about your website that is driving your users away.
Your site is slow
One could say that online users nowadays have become rather spoiled in what they expect from the websites that they choose to visit. This is because there are countless options available for online users, which means that there is nothing stopping them from finding a better alternative if they find that a certain website is unable to accommodate them on a basic level.
A website’s load speed is one of those basic requirements. You have to make sure that your Tampa web design loads quickly enough that your users do not become impatient with your website and leave.
You did not design with SEO in mind
Of course, the biggest mistake that you could be making with your website which will affect your site’ SEO is the act of designing your website without keeping SEO in mind. This should always be a basic requirement for your website design project.