Why will web visitors want to stay on your website and browse through your Tampa web design? Will they find something interesting on your website that would persuade them to stay? Attracting web visitors is one thing, but retaining them is another. It takes effort and instinct to know how to retain potential customers on your site.

Are you aware that some 75% to 90% of your web visitors are not going to return to your website? That’s an astounding and shocking percentage, right? If you want your business to succeed, you have to find a way to make these customers want to stay on your site. You cannot achieve this goal if visitors aren’t sticking around. If they leave without browsing through your site, your business is going to suffer.

Make Your Headlines Live Up to Its Promise

Headlines can be click baits and customers hate that. Don’t just write a compelling headline, make sure the content can live up to the expectations, too. If your headline talks about the upcoming marketing trends this decade that will get their small businesses more customers, then center your discussion on that. Don’t use your headline to sell a product or even an idea. Use it to inform your target market. Once you have their trust, they will be more open to listening to your sales pitch.

Ensure Readability of Your Content

Web visitors will spend approximately six seconds scanning your webpage. If your page has lengthy paragraphs and sentences, web users won’t likely stop and read them. Make your content easy to read. Use short sentences. Avoid jargons. Break up your content into subheadings. If possible, use bulleted lists. Web visitors love anything that’s easy to comprehend.

Add a Call-to-action

What good would your content be without a formidable call-to-action? After they have read through your blog post, web visitors are going to leave. Some of them have a clear understanding of what they need to do. Others will forget about what they read on your website merely a few seconds after closing the browser. A call-to-action button makes sure your web visitors know what you want them to do. A CTA is purposeful. It gives web visitors a reason to stay on your site.

Following the best practices on how to retain web visitors will put you in a good position to continue to raise awareness about your brand and what you’re offering. You should engage with current web visitors and make sure that your Tampa web design is keeping up with their demands.