The readability of your web content depends on how the reading comprehension of your target market. Some nongovernment organizations are specifically targeting low-income families whose senior adult members may not even know how to read or write. Some barely understand the words they see on the screen. Your site’s readability rating needs to be high. Otherwise, your overall Tampa web design will fail.
As a web designer, your goal is to make your site as readable and comprehensible to your market as possible. They need to scan your site and understand what you’re trying to tell them. If you know your market well, you’ll have an easier time designing the site and placing the right content (with a high readability) on it.
Your company may be using very specific colors for its branding. That’s okay. You can play around with the colors, but never sacrifice readability for creativity. Web visitors will leave the site and never come back if they cannot understand what’s written on it. Make sure there is sufficient contrast between the background and the text. You should choose a color that’s easy for your own eyes. Imagine looking at these contrasting colors. Most websites use black text on a white background. This is the safest contrast for a website.
What fonts are you going to use for your web content? Most websites use Lato for the headline and Open Sans for the text. The rule on the font size is strict, too. For the headline, it should be at least 32pt. For the main text, it should be 16pt and higher. Remember that your users are going to read the text on their laptop screens, which are at least 24 inches away from their eyes. It’s going to be hard to read a 12pt text.
Serif and Sans Serif
Serif refers to the family of fonts with little projecting points or lines. Times New Roman is an example of Serif fonts. Sans Serif literally means “without serif.” Open Sans and Tahoma are examples of Sans Serif. These are typically used for online texts because they are easier to read. Serif fonts are used for formal letters and documents. Although it is tempting to use script and handwritten fonts, never do so because they are not optimized for web reading.
The design elements of your Tampa web design should work harmoniously together. They should not be too cluttered. They should not confuse the readers. It is generally okay to experiment with colors and fonts, but always be careful about being over the top.