A landing page can be a rich source of conversions for your website and a huge boost to your online marketing strategy. However, some landing pages fail in their goals because of a lack of effort to design the Tampa web design to appeal to the target audience while making several mistakes that can end up costing you conversions.
Because of this, you can end up with a landing page that accomplishes nothing for you and your business. You have to put in the work to help make sure that you have a landing page that can work for your online marketing strategy, so here is a simple guide on some Tampa web design mistakes that you need to avoid for your landing page.
Slow load time
Like any website and its design, a landing page will suffer from a slow page load speed. Online users are more impatient nowadays, and this definitely shows in how they choose to browse websites.
If you end up having a landing page that loads too slowly, then you will find a significant drop in conversion rates and a high bounce rate, which means that users are visiting your website, but they aren’t staying long enough to do anything meaningful on your site. The best way to handle this is by optimizing your website load speed to match the online standards today.
Keep in mind that landing pages are single-page websites that are designed to do only one thing: convert. Because of this, you will need to make sure that every single element is directed towards the intention of getting the online user to convert. If you have unclear website copy or the message of your site is not directly noticed by site users, then you will end up with an ineffective landing page.
Like any other website design, you have to make use of clear and creative visuals to keep your users engaged. Do not use pixelated images as this ruins the credibility of your landing page.
A lack of trust elements
Since a landing page is designed to convert, you have to make sure to incorporate trust elements into yoru Tampa web design. Users are more likely to go along with the conversion action if there are verified testimonials and other forms of proof that show that converting on your website is something that is in their best interest. Feel free to use all kinds of feedback, from video testimonials to written online reviews for this.