One of the most important steps you can take as a business owner is to reach out to popular bloggers in your industry. They already have a following. They have developed a rapport with your target audience. People are going to listen to them. They know how to rank high on search engine results. They know what makes their audience tick. In short, they have the best knowledge about Lakeland internet marketing to promote your business and its products/services.
Why would you ever pass on the opportunity to work with these bloggers? If anything, you should be running after them in the hopes that they’ll give your business a second glance. These bloggers know it takes time to get to the top of the search engine result but because they already have such a huge following, it’s easier for them to do it. If you get your business name mentioned on one of their posts, prepare for an onslaught of an increase in followers, inquiries, and sales.
Find the Bloggers You Need
Check out the bloggers currently active in your field. Choose someone who does reviews because you want them to truly experience your products/services. You don’t want this to be a true-to-form advertisement. You want them to take notice of your business and realize that they want to support your products/services.
Make a list of known bloggers in your chosen niche. Preferably, they should have loads of followers that are your target audience. This is very important. Their followers should be the same people you want to target as your customers. If they’re not, move on to the next blogger.
Write an Email
Reach out to the blogger through an email or a DM on Instagram. Make sure the email is personalized. You want the blogger to feel special. You are essentially courting the bloggers, persuading them to try out your products/services. Take time to introduce yourself and what you do. These bloggers are not going to drop everything for you. They will be discerning of the products you are pushing under their nose. They will try out the products before giving an honest review. And honestly, that’s the kind of reputation you would want for the benefit of your Lakeland internet marketing.
If the bloggers need more resources and information about your business, don’t hesitate to offer it. If they are not contented with what you told them about the products/services, be open to their questions. Be patient when dealing with bloggers. The most popular ones are often too busy that they wouldn’t have the time to reply to you immediately.