Lakeland internet marketing as a whole is an industry that is fascinating to observe the growth of. This is an industry that has experienced rapid growth over the past few years, and it shows no signs of stopping anytime soon.
While the industry as a whole has experienced significant growth, you shouldn’t disregard the progress of growth of the smaller branches under the online marketing umbrella, specifically, social media. As fast as social media marketing has grown, you should still keep up with certain trends that can really help your Lakeland internet marketing strategy. Here are some social media trends that you should take note of.
Organic reach is declining
One of the biggest trends that you definitely need to keep an eye out for in your social media is the fact that organic reach has been steadily declining over the past few years. Years ago, it was easy enough to reach a significant audience with a single piece of content on social media channels. Nowadays, it is much more difficult to reach the same numbers without giving yourself a boost with paid ads. While organic reach is certainly valued, you cannot realistically expect the same kind of numbers without some help with paid ads.
Video content is the medium of choice today
In the era of smartphone tech and the idea of constantly being on-the-go, video content is the primary medium of choice for both businesses and online users alike. Its video format makes it much easier for users to absorb content on-the-go, which makes it the perfect form of content for smartphones. For businesses, video content has a great ROI as they can simply pay for single video production and reuse the video in a variety of marketing applications.
Limited content can go a long way
Across social media platforms, there is something called ephemeral content in the form of Instagram Stories, Snapchat, and Facebook Stories. This is content that only exists for 24 hours before it gets deleted. This kind of content goes a long way because it creates a virtual idea of supply and demand, which means that users are more likely to look at this type of content because it’s only available for a short period of time.
Social proof is more important now more than ever
Because it is so easy to fake things online, social proof is more relevant now more than ever to your Lakeland internet marketing strategy. Online users are more likely to trust a business with good social proof as opposed to a business with none, so it’s important to get quality user reviews when you can get it.