As anybody will know, the primary goal for any Tampa web design project is always the conversions that come about from these. When you plan out the elements and other design choices for your website, these are all done with the primary intention of improving your site’s conversion rates.
These conversions are the main reason why the first stage of any site design and development is to determine what your primary goals and objectives are. Once you’re figured out what you’re trying to accomplish with your website, then you can determine what conversions are going to look like on your website.
However, despite the necessity of an effective website design to help improve conversions, it isn’t unusual for web design teams to neglect the basics. To help make sure that your site has a strong foundation, here are some of the most basic Tampa web design principles that can help with boosting conversion rates.
A responsive web design
Now that mobile devices are now the primary choice in the commercial technology industry, there is a strong emphasis on responsive web design when you work on a web design project. It is now considered as a basic requirement to have a mobile-responsive website to accommodate mobile users.
Providing the minimum number of choices provided at a single time
If conversions are your main goal, you might assume that the best course of action to take is to provide your users with the most number of options that they can take to boost their chances of converting. However, the proper course of action to take is to give your users fewer options to help whittle down their path to the conversion. Too many options will only serve to confuse your users, which can result in no action at all.
Site load speed
Your site laid speed is one of the most basic requirements that you have to meet if you want your website to have a chance at attracting your target audience. If your website takes too long to load, then your audience will have no qualms about looking elsewhere for their needs. You should make sure to test your site to make sure that it loads as quickly as possible just to meet the basic expectations of your users.
Less is always better
When you’re putting your Tampa web design, it can be tempting to put in as many features as you can just to make sure that you get your point across. However, if you put in as many things as you can, you will find that your website will become too cluttered and confusing, which accomplishes nothing with your users, much less conversions. You should keep things as simple as possible to get your point across.