SEO has become almost synonymous with digital marketing. This has been used even back when the internet was still a fairly new concept and not yet easily accessible by people. As the years wore on, search engines have changed and updated their algorithms to make way for good quality that provides more benefit and information to online users. With SEO being what it is right now, some businesses find it rather complicated to work with, and instead, prefer to use alternative online marketing methods. While SEO does seem complicated, as long as you know what to do, it doesn’t have to be. Here are some simple search engine optimization tricks that can help you stand out.

Create content that lasts

One interesting, yet easy way to make your website stand out and rank high is by creating content that is highly likely to last, or “evergreen content. Evergreen content refers to content that remains relevant, even after a period of time. This is highly beneficial because content that remains relevant is more likely to appeal to new customers, no matter how long ago the article was written.

Create quality content

Keeping in line with the importance of content, a good way to boost your website’s ranking is by creating long-form articles and quality content. Search engines are more likely to rank quality content, and users are more likely to click on websites that provide them with that high-quality content. Because of the higher amount of traffic to your site, the higher your site’s ranking.

Increase your site’s CTR

While increasing your site’s ranking is something that you should definitely be doing, you should also be doing something to make sure that users actually enter your website. This is where the click-through-rate (CTR) comes in. the CTR shows you whether or not users are actually clicking on your website. After all, what good is having your website on the top of search engine rankings if nobody is clicking on it? This can be done easily by improving your meta information, like your meta description, meta tags, and meta title to make it more appealing to the user.

Make your users trust in your site’s security

Security is a huge concern now more than ever. Even something as simple as buying a security certificate for your website can make a huge difference with your website SEO. Search engines are more likely to rank websites that have security certificates, so something as simple as that can go a long way.