It’s important to think of your website and Lakeland web design the same way you would a typical brick-and-mortar store. You should always do proper maintenance, and should be updated when necessary. But the question here is, when do you know you’re supposed to update your site’s design? Listed below are the signs that show that it might be time for a site redesign.
It’s taking awhile to load
Older sites have a tendency to be slower and not as optimized as newer sites. If it takes more than a few seconds to load, then there’s something in the design that’s slowing things down, and this is going to affect your site’s bounce rate.
The site’s navigation is hard to use
If your site’s navigation isn’t intuitive, meaning, isn’t easy to work with, then there is a good chance that you may need a site redesign. If a site visitor finds your navigation difficult to navigate, there is a high chance that they will opt out of your site. They’re not going to want to stay for a site that they can’t use to their advantage.
Your site isn’t optimized for mobile
Nowadays, one of the very first things you should be taking into consideration with your site’s design is its ability to adapt to a mobile platform. If your site isn’t adapting to mobile, you’re already at a significant disadvantage in terms of SEO, and is a sign that your site is due for an update.
If there is any business information that has been updated recently
If your business has moved, changed numbers, or even changed staff, then you should be updating this information found on your site as soon as possible. There’s nothing worse than having a customer try to reach the number listed on your site, only to find out that the number is no longer in service. Whether it’s a new product, updated contact information, or a logo change, all of these updates must be reflected on your site.
If your website just looks old
The same way that regularly updated content shows search engines that your site is still active, an updated web design shows your customers that your site is still up and active. If your site looks outdated compared to your competitors, that is a clear indicator that it’s time for a web design update.
Your site’s bounce rate is way up
A site’s bounce rate percentage is one of the most accurate ways to tell if visitors are staying on your site. If your site’s bounce rate has been rising over the past few months, now would be a good time to look into your site’s design and determine if it’s time for a redesign.
While having a classic Lakeland web design you’re comfortable with is a good thing, it’s important that you adapt your site to meet the current design standards to guarantee that you do not lose customers to newer sites.