One of the biggest fears of website owners and designers is the fear of having a boring website design. For website owners, they know that having a boring website design means that users will not want to come back to their websites.
For web designers, to be told that the website design that they created is an insult to their professional capacity as a web designer. However, as hard as it can be to face the facts, they must be faced in order to be able make the necessary improvements in order to make sure that their websites succeed. But how can you tell if your website is boring, or isn’t working out?
After all, you can’t commission a website redesign simply because you feel like your website design is boring. Fortunately, there are some ways to tell if your site design isn’t working out, and here they are.
Analytics
The very first thing to take a look at if you suspect that your site isn’t working out the way you want to is the website analytics. These numbers are solid evidence that can prove whether or not your website is performing the way you expected it it. If your website is experiencing high bounce rates, no traffic, and a low average time spent on the website, just to name a few, then there might be something wrong with your website design.
Lack of a call-to-action
A call-to-action is used to compel users to convert, whether it’s for a signup, a purchase, or a subscription. But if your website lacks a call-to-action, then your website is serving no other function than being a digital paperweight. Make sure that a clear and concise call-to-action is included on every page of your website.
Your site hasn’t been updated in a long time
Website design trends have a tendency to come and go with the times, so it’s important to keep yourself and your site updated about these. If you haven’t updated your website in awhile, then there’s a very high chance that your website is outdated and will not appeal to current users. An outdated website can be a huge blow to an online business, so make sure that you stay updated on the industry’s current trends.
There’s too much text
Content has always been lauded as the main focus on any good website. While this is true, the idea here is to present the content in such a way that users are interested in reading this content. If you find that there’s too much text on your website, the idea here is to break up the blocks of text into short, easy to read snippets. This makes it easier to read and users will be more encouraged to read it. You can also use images to break up the monotony of the text.
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