The benefits of business blogging have been well-documented over the years. Businesses that blog drive more traffic to their website and they become more well-known in the industry. If you are planning to start a blog for your business, one of the first decisions you will have to make is whether to incorporate your blog in your current Lakeland website design or create a separate website for your blog alone.
So, which is the better choice? We maintain that you should include your blog on your current website. That way, people won’t have to search for your main website when you lead them to it through your blog.
One of the main reasons why you should include your blog on your main website is the effect of SEO backlinking. When creating a blog, you will naturally try to develop a relationship with other bloggers writing about the same niche. That way, you can help each other by linking your blog sites to one another. If another website backlinks to your blog post but your blog itself is hosted on a separate website, the backlink would only affect the ranking of the blog site and not your main website.
A huge reason why Google would rank your website high is good SEO but if a good SEO strategy is part of the blog posts that are on a different website, then people will only be guided to your blog site and not to your company’s website.
User experience is a critical component of the success of your company. Website designers consider this an important factor when designing a website. People want to easily access information when they visit a website. If they are looking for a product and a blog post about that product, they want to find it on the same website. There should be no need for them to navigate from your company’s website in order to find a review of the product. That does not create a positive user experience. Keeping everything in one site will make it easier for users to click through different areas of the website, read blogs, browse through products and services, and return back to your main menu to find your business’ contact information.
Remember this figure: websites with blogs receive 55% more traffic than companies without blogs. The blog pages are the ones driving traffic to your main website. If you choose to separate your blog from your main Lakeland website design, you risk alienating this 55% additional traffic.