The market for online businesses has gotten pretty competitive over the years. No matter how good your Lakeland web design is, you’re going to have to combine it with other online tools to make sure that your website makes it to the top of Google’s ranks. Perhaps you’ve heard about SEO, and how people have used it to help their sites rank better online.

Some online businesses believe that all they need to get their site noticed is to have a good site design, or good SEO, but some of them never stop to consider how the two of them work together to help online business exposure. Here is a brief overview of what SEO is, and why it is important to have this work together with your website design.

Let’s first answer the question of what SEO is. SEO is Search Engine Optimization, or the process of getting your website ranked highly on search engines and getting more organic searches on these search engines. Simply put, SEO helps online users find your site when they search for a specific word or term. The higher your ranking, the more likely that your site will show up on the first pages of a search for whatever product or service you specialize in.

About ten years ago, implementing SEO into your site was as simple as stuffing your site with as many service related keywords you can think of. However, fast forward to today, and you’ll find that the process of SEO is a little more nuanced than that. There are keywords, image optimization, and even site navigation all fall under SEO.

Now when it comes to SEO working with your web design, it is important to remember that nowadays, the most important thing to showcase on your site, no matter what product your offer, content is the most important thing. If your site has been designed with SEO in mind, then it is more likely to draw in more visitors. If your site is all colors and image with no actual content, then it’s more likely to harm your business than do it any good.

The aspects of web design which are involved with SEO include site navigation, inter-site linking, images, and content. Using meta information such as keywords, meta descriptions, and even keywords in the anchor text of the site images are ways that web design and SEO are integrated with each other. Overall, a site’s success is not overall dependent on one factor over another, rather, all the factors involved work together to guarantee your site’s online success.