Responsive web design is something that not too many people are familiar with, or even aware of. If your site already has responsive web design, then your users will not realize that this is something that they’re looking for in your Lakeland web design. So to start things off, we’ll be discussing what responsive web design is.
Responsive web design is a principle that allows your website to adapt or “respond” to the size of the screen of the device that is currently being used to view and navigate the web page. However, it isn’t enough to simply have a site that can fit all screen sizes, ideally, a good responsive web design also means that the adapted website does not lose anything in terms of user experience, no matter what platform the site is viewed on. This particular principle became more popular because of the rise in online mobile users and the effort to meet this demand.
There are a lot of challenges that designers face when creating a responsive web design. Some of these challenges arise because of the difference in elements and user interface between the different platforms. For example, on desktop, a mouse is used to navigate, which on mobile platforms, touch is utilized. Also, the certain features do not translate well from desktop to mobile.
For example, content and fixed images have to be realigned and resized in order to be adapted from desktop and mobile, otherwise, you may be sacrificing page load time to maintain the original state of these elements. In addition to this, you may risk having users choose not to return to your site if your site does not provide them with a satisfactory user experience.
However, despite all these challenges that present themselves, having a responsive web design is still a very important feature for a website to have. As mentioned before, this recent principle gained popularity when there was a significant increase in online mobile users compared to online desktop users. Today, mobile users make up more than half of Internet users, and if your website does not have the features to cater to these users, you may be missing out on significant traffic and conversions for your website.
Having a responsive web design also helps increase your site’s ranking in terms of SEO. For example, because your Lakeland web design offers a more user-focused experience and high-quality content, site visitors are more likely to stay on your site, which reduces bounce rate and increase user dwell time.