Relaunching a newly redesigned Lakeland web design is never an easy process, especially if your website had already been ranking well in terms of SEO and showing great numbers. Redesigning a website takes a lot of work. You need to consider what data you want migrated on to the new site, plus you need to look into what aspects of the old design needs more work. Once you have all of that in place, you can then begin the redesign process, which is not a walk in the park. If you couple that with the stress of worrying about your site’s high ranking, well, it’s certainly not easy.
I mean, if you really think about it, why bother redesigning if your website has already been doing well so far? It certainly is important to redesign, because even though your site is doing well right now, if you don’t make any current changes, users might find it difficult to connect with it in the future. Fortunately, there have been plenty of high ranking websites that have successfully pulled off a redesign and relaunch without hurting their ranking. Here are some things that you can do to make sure that relaunching your website won’t hurt your SEO ranking.
Don’t just migrate your data, upgrade it in the process
Data migration is a very important part of any website redesign process, as these are the pages and information that you’re looking to move on over to the new website design. However, you should take this redesign opportunity to improve the pages and content that you are migrating, instead of just moving it to the new site. This is helps you improve your pages’ SEO, which should be a great boost to your site’s current ranking.
Check your website for the pages that are contributing to your high rank
Before redesigning and relaunching, it’s very important to take a look at your site’s current analytics to see which pages are doing great in terms of SEO, and which ones are bringing in traffic and conversions to your website. These are important pages that you need to keep and migrate over to the new design, as these are pages that are very valuable to your website. And as we mentioned before, take the opportunity to improve these pages to give it an even bigger boost.
Don’t forget to monitor your newly launched site’s analytics
After the relaunch, always monitor your new site’s analytics to see if there are any issues with the new design. Whether there is a dip in traffic, or if people are being led to a 404 page too many times, you need to see if your new design is working and what needs to be improved.
Don’t panic if there is a dip in traffic
You might see a dip in traffic after relaunching your new Lakeland web design, but that isn’t something to be concerned about. What’s important is the quality of the traffic that you are receiving, as well as the percentage of conversions you’re getting with the new design.