A number of issues contribute to the high bounce rate of a website. Things like confusing layout, outdated design, and slow load time can make a web visitor want to bounce off your website the moment he lands on the homepage. There are a few things more alarming than a high bounce rate. It doesn’t even give you time to convince your web visitors you’re the right company to support. They’re gone before you know it. Fortunately, you can solve these problems with the use of Tampa web design.
Declutter Your Site
The first thing you need to do is make your site load faster. You can do that by decluttering your website. Remove elements that contribute to the slow-loading time. Some of the things you may want to check out are truncate image files, plugins, website code, and web host. One second of delay can lead to fewer page views, loss in conversions, and decreased customer satisfaction.
Optimize the Site
Site optimization is often ignored in Tampa web design. It’s about making sure your web visitors have an easy time going from Point A to Point B. It’s about making sure they can find their way around the site. Navigation is essential in reducing the high bounce rate. If your web visitors cannot find their way on your site, they will leave it without you having the opportunity to impress them.
At the same time, optimizing your site means adding call-to-action buttons that tell web visitors what to do. Add the CTA buttons subscribe, checkout, add to cart, or donate on your website. You will see the immediate changes.
Follow the Visual Hierarchy
One of the most important Tampa web design tips you should follow is that of using visual hierarchy. The most important elements of your website should be easily noticeable. They should be bold and large fonts. They should be in bright colors. Do a visual test of your website right now. Squint your eyes. The only noticeable features of the sites when everything is blurred should be the most important elements.
Add Social Media Share Buttons
Include social media share buttons on every page of your website. Your readers should have an easy time sharing your page with their friends. They’d want them to know about your products or advocacies. If they have to copy the link and paste it on their social media profiles, some would probably find it too bothersome to do. With social media share buttons on the page, all they’ll have to do is click on them.