Quite literally, people don’t have a minute to spare these days. They are always looking for ways to make everything easier and faster. This hurried pace extends to the world of custom web design. It must satisfy a wide range of customers who are looking for easy and fast access to information. But if your website is slow to load, customers are not going to stick around and wait for the site to load (no matter how good the graphics are).
Limit the use of flash
Flash is stylish and it looks good on any website but even the web users who have flash installed in their laptops must wait a while before the thing loads. It will increase your website’s download time and most people don’t have the time to wait for a site to load. Another thing against flash is that search engines cannot access it yet, so it just hinders your search engine optimization efforts. In other words, it’s trash and should not be in your overall design.
Compress your images
Large images can take a lot of loading time. You may not realize how much time they consume when a website is loading. Make sure that the images are compressed down to half the original size. You can also specify the height and width of the image in the HTML code because it will decrease the loading time.
Thumbnails are helpful for e-commerce custom web design. You can provide customers with a thumbnail of the product’s image for faster loading. They can decide if they want to see a larger size of the image by clicking on it. This is very helpful for customers who will view your website on their mobile phones.
Limit external content
If an element of your content is supported by a different server, that would have to be loaded from there. That means that if a customer clicks on an image or a text or a link, the site will elicit an HTTP request. This will slow down the flow of the website. Reduce server requests and host the elements of the content on your website.
Reduce page size
You may not notice that you are slowly increasing your page size to over 30KB, the ideal page size for fast web page loading. Use only the content that is absolutely necessary, so you can avoid clutter on your site. Check out the page loading time also before making the website live.