Fonts have personalities. Each font projects a different personality. Times New Roman is formal and authoritative. Verdana and Roboto are modern. Script fonts such as Lucida Handwriting is feminine and fancy. Choosing the right fonts to use on your Orlando web design is essential for the overall success of your website. Experts believe that you can increase site readability by as much as 50% when you use the right fonts on your website.
Brand and Audience Consistency
People see the different meanings in fonts when they read your site’s content. As mentioned above, serif fonts such as Times New Roman, Georgia, and Baskerville show authority, reputation, and respect. These fonts are heavily used by digital newspapers and magazines. The New York Times, for example, uses serif fonts for its print and digital editions.
Sans serif fonts, on the other hand, are synonymous with contemporary designs. Examples of sans serif are Helvetica, Roboto, Calibri, and Open Sans. Web designers use them heavily for web content because they are easy to read. They evoke feelings of modernity. They have clean lines and they are perfect for web copies.
There are two other types of fonts: script and modern fonts. Script fonts are used for wedding invitations and other materials that command fanciness and femininity. Examples of script fonts are French Script, Edwardian Script, and Mistral. Modern fonts are used in brand names such as Instagram and Coca-Cola. These are fun and progressive fonts that are usually designed specifically for these companies.
Now that you have an idea about what each of these fonts means, you can decide what best suits your brand and audience. Choose wisely because changing fonts when your content has already been published means readjusting the width and dimensions of the other elements on the page.
A study found out that most websites use sans serif fonts because they are readable even from a distance. The most popular ones are Helvetica and Lucida Grande. Both are used by the Guardian and Financial Times. These websites perceive that the sans serif fonts stand out among their competitions.
Choosing the right font sizes is also important for your Orlando web design. For the headlines, web designers use a size somewhere between 24px and 26px. For the body, the average size is between 12px and 14px, with 13px as the most widely used. As a general rule, the ratio of heading font size and body font size should be 2:1. Meaning, the size of your heading should be twice the size of your body’s font.
Always test your fonts and their sizes before publishing your Orlando web design and its content. Remember that your fonts have the power to improve the readability of your site’s content, driving in more traffic for your business.