Is it possible that you or your content creators are producing bad outputs? Sometimes, we get too busy with measuring metrics and analyzing data that we forget how important web content is in Orlando web design right now. You do remember what they say, right? Content is king? Sure, content is not the only king. You need to focus on SEO, specifically, as well as other things like navigational elements, but the content is a major component of the success of your website.
But it’s just wrong to think that your content producers are writing bad articles. Most of the time, this is not the problem. What happens is that they could be writing the proper articles but they are not well-targeted. They are using the right topics but it’s not veered toward the right audience. This isn’t your producers’ fault. Mostly, it is your and your editors’ fault. Sometimes, it is solely your fault because you did not give clear instructions.
Not Reaching the Right Audience
As mentioned above, your content writers could be producing the right content. The only problem is it’s not reaching the right audience. Can you remember what advertisements run during Super Bowl commercials? They’re mostly for men, right? But women watch the Super Bowl, too. In fact, they’re always somehow included in the audience. They prepare the Super Bowl snacks, yes, but they cheer along with their men.
In a home, women are the ones who decide where to spend their budgets. This means Super Bowl commercials should also be targeting women. How about the NBA? What kind of commercials run during the matches? There’s a need to re-examine your buyers’ personas. Look at who you are targeting with your content. That’s the problem. You could be targeting the wrong audience.
Not Sharing It Enough
Timing is everything when it comes to marketing on the internet. If you’re sharing a link of new content in the dead of the night, trust that no one’s going to see this (unless your market is on a different time zone). If it’s a weekday, the best time to post a new content is in the early morning when people are browsing their social media platforms before making breakfast for everyone in the family. On weekends, people are more likely to check their news feeds around lunchtime. They’re probably sleeping in and can miss your link in the morning.
Not Giving It Enough Time
Try not to be impatient. The worst thing you can do with an effective content is give up on it. Give it enough time so that it can rank high on search engines. It will take consistency and regular posting before Google recognizes your website as an authority. Results are not instantaneous. It will take time before your web content can do its magic. In the meantime, focus on making good and well-targeted content, as well as making your Orlando web design easy to navigate.