If your business exists on social media or has an Orlando web design, you are going to receive inquiries, comments, and complaints. It will be a 24/7 cycle. Customers have questions about products. They have complaints about the quality of your service. They want to know that you value their time and money. They want you to appreciate them for choosing your brand over your competitors.
Is your business ready for this kind of onslaught from your customers? Do you have a customer service strategy designed to protect your business by providing excellent service at all times?
With consumers turning online for their needs (retail or services), more and more are also demanding better customer service. Positive customer service will lead to more consumers online. When your target market reads about such exceptional customer service from you, they are bound to check your website out and see what you offer. That allows you to make a sale. So, in a sense, customer service is also about marketing.
Establish a Strategy
What is your customer service strategy? Will you hire a person fully dedicated to answering inquiries and addressing concerns? Are you going to ship the items fast or do you have a fixed schedule for shipments? Any of these will affect how customers see your business. Because let’s be real here. No matter how much these customers want your products, they won’t buy them unless they’re absolutely sure you’re great at dealing with them.
Create Pre-written Responses
General inquiries will range from your business’ operating hours to information about your products and services. Write pre-written responses for your Orlando web design so that you can easily copy and paste these on the messaging platform. When it comes to good customer service, fast replies are the norm. You need to respond fast if you don’t want to annoy your customers.
Use a Bot
You’re never going to be able to keep up with customer inquiries on your Orlando web design. They will keep coming as you grow your business. You can’t spend an entire day responding to their questions. Hiring someone specifically to answer these inquiries may be too expensive for now. Luckily, technology has made bots available. You can install these bots into your messaging platforms. They can answer general inquiries about your products and services. When the questions get complicated, the bots can then refer these to you.
Never put off responding to your customers’ messages. Even a simple message saying you’re checking into their inquiries or currently working on resolving the issue will go a long way toward providing the best customer experience.