Backlinks are at the core of a successful Orlando web design. This is a way to show your site’s authority over certain subject matters. Are you trying to sell household cleaning products? Then, authoritative websites and news sites should link back to your site. This will inadvertently tell your consumers that they can trust your company; that they should buy your products or subscribe to your services.

However, earning backlinks isn’t always that easy. It is, in fact, one of the hardest things to do as a web developer and webmaster. The following are five things you can and must do to earn backlinks:

Spy on Your Competitors

Check your competitors online. Stay up to date with what techniques they are using to build and earn backlinks. You can subscribe to their email newsletters or follow them on social media. Whenever they post something, check if these posts earned backlinks from certain sites. Make sure to try out the backlinking techniques they are following. If you noticed that they are using influencers, then try connecting with bloggers, too.

Promote Your Content

Your content, no matter how great it is, will never earn backlinks unless you know how to promote it. You have to get the word out that there is valuable content that’s on your website. One of the best ways to do this is to contact the webmaster of another site you’re eyeing for backlinks. You can send a link to your article or blog post, so they can see why you are worthy of a backlink.

Write Testimonials

The easiest way to earn backlinks is by writing testimonials. Make sure to write testimonials for companies whose products or services you are using. When signing your testimonial, put a link to your website below your name. This will tell the webmasters that they can create a post backlinking to your site.

Get Interviewed

Once you are an authority in your niche, you will get a lot of invitations for interviews. Students will reach out to you for interviews for their papers. Journalists will also want to interview you to get insights about your industry. Be accommodating to these requests.

Make a Donation

Donating to a nonprofit organization allows you to help others and earn backlinks. Find a website in your chosen niche that accepts donation. When you make your donation, make sure to write your website URL. When this website writes a thank-you post, there is a good chance that your Orlando web design will get a mention and a backlink.