For business owners who are not too confident with their ability to measure the success of Lakeland internet marketing strategies, there are non-digital and offline ways to know that you made the right decision. You don’t always have to depend on your marketing team to analyze and crunch the data for you. If you don’t know how to read the results of the measuring tools, that’s not a cause for concern nor should you neglect to analyze the data to improve your marketing strategies.
Increased followers on social media
There’s one sure way to know that you made a stride on your internet marketing strategies — it’s through the number of your followers on social media. Most businesses pay celebrities and influencers just to get them to follow their social media profiles. They think this is a surefire way to attract potential clients to also “follow” them. If your internet marketing strategies are working, there should be an increase in the number of your social media followers.
There will be more engagement on your posts, website, videos, and photos. You will notice that there are more notifications on your phones or laptops and that people are joining in on the comments and suggestions. Your customers should also be sharing their experiences about your products and services.
They also should be leaving reviews on your website or your social media profiles. As you well know, positive reviews are like recommendations made to a friend. They are the perfect “hook” to potential clients who are still in limbo whether to buy an item from you or not.
Boost in profit
Of course, the end goal of every Lakeland internet marketing campaign is to increase the profit of the business. Yes, there should be a significant effect on the generation of profit. You shouldn’t only see the effect on the number of followers and the level of engagement on social media. It should reflect on your income report, too.
See? You don’t actually need to learn about Google Analytics (though that will help) to measure the success of your Lakeland internet marketing campaigns. There are many non-digital ways to understand the effects of the campaigns you have effected.
With regular monitoring, you would be able to get a good idea of what campaigns work and what doesn’t. You can effectively continue or discontinue campaigns as they fit the marketing goals of your business.