Like everything else, there are bound to some changes in Lakeland Facebook and Instagram marketing. As consumers get more demanding, the industries will have an unprecedented problem on their hands: how are they going to respond to these new trends and demands? The world has forever been altered by the coronavirus pandemic but if there’s one thing that remains to be true, it is this: social media marketing will still be the most crucial component of running a business.
Improving Customer Experience
Brands cannot provide face-to-face customer service right now. If you want to try on a cosmetic product, there will be no sales representative to put the makeup for you. Instead, you will rely on the internet to do its job. Brands, by now, should have gotten around this predicament. They can offer virtual consultations with their cosmetic experts so the consumers will be well-guided in choosing the right items.
Create Entertaining Content
In the year that has been, what many people want is some form of respite from all the problems. Millennials, Generation X, Y, and Z, and the Baby Boomers all said the same thing: they go to social media to destress and find a piece of entertainment that will take their mind off their worries. Instead of sticking to generic messages that sound stiff and formal, why don’t you put some humor in your content?
Acknowledge the Crisis
But at the same time, you do not need to pretend like the pandemic isn’t here. Brands that did that end up being criticized heavily for their silence on the problem. It is important to acknowledge that there is a problem we all must face, but you can use your brand to alleviate such problems. That’s the kind of message you should send your audience.
Marketing to the Baby Boomers
The digital generation seems to have forgotten one fact: Baby Boomers still have plenty of purchase power. The pandemic actually forced them to sign up for social media, so they’re spending more time online than ever before. It’s important not to forget to market to them; to create messages that will appeal to them. Typically, marketers are targeting Baby Boomers through TV ads, but this strategy should change now.
There’s a shift in Lakeland Facebook and Instagram marketing right now. It’s important that businesses recognize this shift, and try to keep up with the changes that will impact the marketing and advertising industries.