For the uninitiated, negative space, or whitespace in Lakeland web design refers to the area of the design that doesn’t contain any elements. Positive space is the area that has everything that you see and interact with on a design. Images, fonts, navigation, and everything else. Negative space refers to all the empty spaces in between all of these elements.
Negative space can be further broken down into two categories: micro and macro. Micro negative spaces refer to the space that you barely register in your mind. These include the lines in between lines, paragraphs, and even the spaces between letters and words. Macro negative space is negative space on a larger scale, which is the larger space between elements, like the gap between your header and footer.
A common mistake that many new designers and DIYers make is cluttering up any available space with as many elements as they can muster. If there’s a gap there, then an image has to go there. Oh, look, half an inch of space over there, let’s put some more information about our business there. In the age where information is key, it would be easy to assume that the more information, the better. After all, you’re not paying your web designer all that money to come up with empty space, are you?
Negative space can play a huge role in your web design and how it appeals to users. When it comes to micro negative space, a good amount of negative space is essential in readability of your text. If there is too little, the text can look too cluttered, making it difficult for users to read. Perfecting this is a very fine art however. Too much micro negative space can be as damaging as macro whitespace, so a good balance between the two must be maintained.
With macro negative space, you may have more to work with, but the amount of care involved does not change. Cluttering your page is never a good idea, and can overwhelm your site visitors. Putting as much information as possible gives off the impression that none of it is important. Using negative space helps give importance to the elements that you do choose to put on the page. This also gives your elements enough room to breathe and be properly regarded by your website visitors.
Overall, it can be easy to assume that negative space is wasted space, especially if you’re paying for a Lakeland web design. However, this isn’t wasted space, this is a very important aspect to the overall impact of your site’s design. It helps important information vital to users stand out better and in a more professional way without overwhelming them.