For all of its focus on being a visual-based field, anybody who works in the Lakeland website design industry will be more than happy to let you know how data-driven the entire industry is. When you really think about it, this makes a lot of sense. After all, you have to work with data to come up with a website design that best meets the needs of your target audience. However, as important as this data is to your website design, there are a few things that people get wrong as well. Here are some myths about data-driven Lakeland website design that you should be avoiding.
Data isn’t part of my job
When it comes to website design, one of the biggest misconceptions that you’re going to run into is the fact that as a designer, data isn’t really a part of the package. However, you should understand, as a designer, you have to care about data, because this gives you very valuable insight into how your users will interact with and receive your website. Everyone involved in the web design process has a responsibility to learn to use their skills to work with the data, not against it.
Data is all about numbers
When people think about data, it’s easy to default to numbers automatically, because after all, data has to mean numbers, right? However, this misconception comes from the idea that analytics mean data. You should understand that data can refer to any form of information that you collect, whether it’s from the users themselves, or from a team member. These can take any shape or form and is open to full interpretation.
Data and creativity don’t mix
As a visual-based field, it can be very easy to say that data has no place in the web design industry. After all, hasn’t it been proven time and time again that all data does is hinder the creative process? However, you should not be thinking of web design from a purely creative standpoint. You need a good balance of the two to make sure that you get the best possible outcome. The thing about using data for web design is that it provides you with the information that you need to create the best possible website for your target users.
Data is absolute
One of the biggest misconceptions about data in general, not just in Lakeland website design is the idea that data is absolute. This is false because data simply provides you with information, it’s entirely up to you to interpret that data in your own way.