In the lineup of available online marketing strategies that you can use for your business, Lakeland SEO is one of the most common types that you can use. After all, SEO is one of the oldest forms of online marketing that are still in use today, undergoing countless changes to its algorithms to provide users with a fair playing field to market themselves on.

It is an unfortunately common occurrence for users to use SEO badly, which results in a penalty to their websites and subsequently, their businesses. A lot of people’s ideas of what SEO is is mostly in relation to blackhat SEO techniques that were in heavy use back when the internet was still a new concept for the general public.

Nowadays, if you use these techniques, you will find yourself seeing negative results. Because of this, it’s always highly recommended that you work with a professional Lakeland SEO company to come up with a great strategy for your needs. To make sure that your SEO is working, here are some metrics that you need to be following.

Website conversions

No matter what kind of website you’re running, or whatever type of industry you’re in, the main goal of any site is conversions. Because of this, one of the most important metrics that you need to pay attention to in order to determine the success of your site metrics will always be the conversion rate of your website.

Bounce rate

A common misconception when it comes to site metrics is the idea that as long as your site traffic numbers are up, then your SEO is doing well. However, if your traffic numbers are combined with a high bounce rate, then you should watch out. Page bounce rates can tell you which site pages are working for your site, and which ones need to be amended as they seem to be driving away your target users.

Mobile usability

Metrics relating to mobile users are now an essential part of any Lakeland SEO strategy because of the role that mobile metrics play in the success of this. A majority of online users rely on mobile technology for their online needs, so you have to take a closer look at your website’s mobile-responsiveness as well as the behavior of mobile users when they access your website. Mobile metrics are now being taken into strong consideration when search engines determine the rank of your website.