Retailers have the most to gain from social media. For a time, Facebook and Instagram were merely platforms to connect people. Today, these two social media behemoths are used extensively by retailers for their Lakeland Facebook and Instagram marketing techniques. But how can you master these different techniques to get more people to support your brand?
First, you have to understand the role of social media in a consumer’s behavior. According to studies, 91% of consumers visit the brand’s website after they follow the company on social media, and 89% buy from that brand. If they are satisfied with the products or services, 85% of them will recommend the brand to their family and friends and 84% of the time they will choose that brand over its competitors.
Because they followed the brand on social media, about 84% of them are also more likely to visit the brand’s physical store, 75% will increase their spending in relation to that brand’s products, and 74% will reach out for customer support. The presence on social media even has an impact on your followers’ decision to read the blog or content of that page. Approximately 74% of people will read content from that brand and 71% will engage with them on social media.
The key takeaway from this study is that customer experience, journey, and satisfaction are central themes to promoting your business on social media. This is what you should remember when you’re making your Lakeland Facebook and Instagram marketing. Create a social media journey for your customers.
Put Your Effort in All Channels
Retailers cannot focus on Facebook or Instagram alone. Yes, Instagram is a critical component of every social media marketing technique, but it’s not the be-all and end-all of your brand’s presence on social media. Spreading yourself thin might actually be an advantage when you are using social media as a retail platform.
While you can remain active on Instagram, you should take advantage of the many features of Facebook such as the ads and Marketplace. You can even expand your reach by using Twitter (for engagement with followers) and Pinterest (to post about your products).
What is the use of social media if you cannot use it to ask for feedback from your customers? The easiest way to do this is by asking questions. What do they want to see in your range of products? What prizes do they like to win? What kind of promos do they love joining? This information will help you create a better and more comprehensive Lakeland Facebook and Instagram marketing next time.