The thing about Lakeland website design is that it’s so modern and avant-garde that we totally forget traditional marketing and advertising strategies still work. Yes, even in this modern day of social media and live videos, the old-fashioned way of printing pamphlets and hanging up posters still work. Believe it or not, in many small-town areas, people still rely heavily on the signages and posts they see on a local bulletin board or the flyers being handed out by grocery store employees.
Of course, this all depends on your target market. If you’re targeting the millennials, you’re not going to find them through traditional media. You have to reach them through social media platforms like Facebook, Instagram, Twitter, and LinkedIn. But if you’re looking to snag the baby boomers or the Xennials (the older millennials), those who have established businesses, then you can look into using an old-fashioned medium like giving away flyers to attract them.
Advertise in local directories
Some telephone companies still produce Yellow Pages, believe it or not. Many still rely on it to find local businesses. Advertising on the Yellow Pages is cheap and economical because it lasts for a very long time. Who knows who’s going to flip around it mindlessly and see what you’re offering? Then, of course, you should also sign up for the digital Yellow Pages, the one mostly accessed by internet-savvy business owners. Simply fill up the form, choose the term you want, and pay the fees. Your “advertisement” will be up and running in no time.
Create flyers and business cards
Do business cards still work? Yes, it does!!! Sure, it might not be as popular back in the day but you can hand out business cards to local cafes and other businesses in your area. You’ll never know when a new business that’s about to pop up in your community will need someone who can design their website. Flyers are also still working. Every one of us eats, right? We all go to the grocery to pick up what we need. Handing out flyers will get people to notice your business.
Cold call potential customers
There’s something about talking to a person on the other end of the line and meeting face-to-face that most people still like. Even millennials, yes. You can stand out from the rest of your competition in the digital world by actually making the effort to talk to your potential clients. Stop communicating with them through email and text message and tell them they can meet you face-to-face and you can show them a portfolio of your Lakeland website design work.