Businesses and brands are integrating user-generated content on their feed. They are reposting their followers’ photos, videos, Instagram Stories, IGTV, and Reels. It’s the most affordable way to share high-quality content for your Lakeland Facebook and Instagram marketing strategy. This is one of the most powerful marketing methods as more than 60% of users trust social media channels with user-generated content.
If it is still not clear, think of UGC as the social media equivalent of word-of-mouth recommendation. The most successful brands have used this to their advantage. Why? Your customers want nothing than to be recognized for their loyalty. By reposting their content, you are recognizing that they have a hand at getting you where your brand is right now.
Plan Your UGC Strategy
How would you like to use user-generated content on your feed? You must have a theme. Successful brands on Instagram always have a theme. They curate their feed according to the message that they want to send their clients. So, are you noir, elegant, casual, fun, chic, or romantic? You must first visualize your feed so you know what kind of content you need to produce.
Find Relevant UGC That Aligns With Your Brand
Once you know your UGC goals, you can start to gather content that aligns with your brand and theme. But how do you ensure that your followers will create the kind of content that you need? It’s really very simple. You have to instruct them to do so. Followers on Instagram know about curating feeds. They understand it and they are willing to follow your instructions as long as you are very clear about it. So, make a post detailing what kind of content you want to post on your feed.
Look and Ask for Permission
If there’s a content on Instagram that you think will boost your Lakeland Facebook and Instagram marketing, you can ask the owner for permission to repost that content. There are very few rules on social media about posting content but if there’s one you need to remember, it’s never to repost something that isn’t yours. It’s a no-no in all platforms that you find yourself in.
Build a Community
Now that you’ve made it clear to your followers what kind of content should be on your feed, it’s time to create a community. These brand ambassadors will curate the feed for you. They will send you content that fits perfectly with the theme of your Instagram feed.