One of the most prevalent trends in today’s Lakeland web design industry is the incorporation of video backgrounds into the design itself. For a really long time, this used to be frowned down upon because when it came to the metrics, users were more likely to bounce out of a website that had a video background. However, as more people started working with it, they have managed to find ways to incorporate video backgrounds to benefit the Lakeland web design, rather than hinder it. Find out how you’re supposed to approach this here.

Keep things short

Something that you should know about video backgrounds is the fact that your video background does not serve the same purpose as a YouTube video for marketing purposes, for example. A video background is supposed to provide the user with a basic rundown of information about the website.

Because of this, it’s very important that you keep the footage that you use for your video backgrounds short. These videos are supposed to engage the user, but not take all of their attention away to the point that they no longer feel motivated to look through the rest of your website. Keep it short, about ten seconds or so long, at most.

Keep it silent

One of the main reasons why plenty of people didn’t take too well to background videos was the fact that as soon as they would visit a website with a video background, they would get assaulted by the full effect of the sound from the video. This would lead to them being discouraged about visiting the rest of the website and bouncing out.

Of course, the simple solution here is to remove the audio when incorporating a video background into your web design. Make sure to use subtitles or use uncomplicated footage for a video background so that your users still manage to get the full message that you’re trying to send.

Be wary of responsiveness

When it comes to using a video background in your Lakeland web design, one of the most important things that you need to keep in mind is how well it’s going to adapt over to other devices. Responsiveness is one of the most important things that you need to consider when it comes to your website’s design, so make sure that you take the needed measures for this.

For example, in order to make it adaptable to mobile, website owners use a placeholder image in lieu of the actual video since it will be more difficult for mobile users to access a site with a video background.