A good Lakeland web design and professional website is a strong tool to have in your online marketing arsenal. When you start exploring the possibilities of these, you will find that you can use your professional website as a central hub for the rest of your online marketing strategy. One excellent tool for your online marketing is the use of landing pages, which are single-page sites that are designed to maximize conversions. 

However, because of how simple it is, it can be very easy to mess these up, which affects metrics like your bounce rate. To help you with your own landing pages, here are some common bounce rate issues on landing pages, as well as some Lakeland web design tips to help with these. 

A clash of expectations

Your landing page is designed to direct your audience to accomplish one thing, whether it’s to subscribe to your newsletter, sign up for your emails, or download a resource from your business. When you design your landing page, you have to make sure that you design it with a certain goal in mind and make it clear throughout the page. 

If a user goes through your landing page with a different set of expectations in mind, then they will bounce out. Determine what you want to do with your landing page and design it around that goal. Set clear expectations as early as possible so that the user will know what to expect. 

Making it too difficult for users

Your landing page is usually a single-page site that users can scroll down to get to the conversion action. Because of this, you have to make sure that you keep things as simple as possible. If you make it too difficult for your users, then they will definitely bounce out of your site. Simple and straightforward is the best way to approach your landing page design.

Bad site design and poor user experience

Of course, you should never neglect your website’s actual design and user experience. Landing page or not, any online user will be put off if your website’s visual design looks bad and it is difficult to navigate. 

Ineffective site copy

Your landing page’s site copy is supposed to guide your users through the conversion process, which is why it is one of the most important factors of your Lakeland web design. Good site copy is engaging and embodies your brand’s voice perfectly, which is why this is something that you need to invest in for best results.