Trends will always come and go, and the Lakeland website design industry is no different. In fact, web design trends are some of the fastest moving trends you’ll ever witness. One year everyone is marveling at the texture in web design, and the next, all of that is forgotten in favor of flat or minimalist design. Web design trends are always on the move, and the best thing we can all do is try to keep up. With a new year comes new trends, and this year is no different. To keep you in the loop, here are some of the more popular and highly anticipated Lakeland website design trends to keep an eye out for this year.


It is the age of visual media, and websites are quickly catching on to this fact. Video and other forms of visual content are becoming more and more in demand nowadays. However, not only is video content a huge hit in digital marketing, but it is also becoming a fast-moving trend in web design. Interestingly enough, incorporating video into web design was a major no-no in the web design industry a few years ago because a video had a tendency to take away from the core message of the website, and plenty of people found it too jarring to the site design when a video would just play out of nowhere. However, after years of refining it, websites are now enjoying the incorporation of video in their web designs to get their messages across to the users quicker and more effectively.

An emphasis on mobile

Mobile has become the platform of choice for consumers over the past few years. With tech companies putting more sophisticated mobile technology and consumers constantly on-the-go, mobile tech has become the answer for our fast-paced world. As a result, there is a stronger emphasis on making your website more mobile-friendly nowadays. Mobile users make up more than half of all of the online users, and responsive Lakeland website design is a good way to help you reach that particular demographic.

More complex color palettes

Over the past couple of years, subtle gradients and complimentary color palettes dominated the Lakeland website design industry. Nowadays, web designers are expected to take more risks when it comes to the color palette that they choose for their web designs. However, while you are expected to be more daring with your color choices, you have to make sure that the colors that you choose look good together.