Your Lakeland website design is vulnerable to hacking and digital attacks. If your website is garnering a high number of unique visitors a day, you can become a target of hackers. Don’t they love stealing identities and information from vulnerable and popular sites. They love to disrupt the flow of the business and disseminate wrong information.
At the same time, if your website is fully secured, you may still be a target for some hackers who want to “show off” what they can do with well-protected websites.
When you don’t have the necessary SSL certificates and HTTPS on your website, browsers (Chrome or Safari or Internet Explorer) will let the users know that it isn’t safe to visit your site. It is now up to the users to continue browsing your site at the risk of phishing and hacking. Most users, unless they are sure that your site does not contain any malicious malware, will simply move to another website without finding out about your business.
In that scenario alone, you have already lost the trust of one customer, as well as the opportunity to test your campaign and make a sale.
There are five ways you can secure web forms on your site: through 256-Bit SSL (using 216 additional bits of key length over 40 bit keys), data encryption (transforms plain text into cipher text), PGP Email Encryption (encrypts email sent and transforms it back to the original form when it hits the receiver’s email), password-protected forms (specified passwords are given to those who are authorized to access the info), and invisible reCAPTCHA (users must click a checkbox to confirm they are not bots).
Any one of these security measures will ensure that your websites are safe from hacking and phishing. This allows you to require personal information from the web visitors without them feeling violated or harassed. If they know that your website is secured, they will be willing to give out their email addresses to help you reach out to them in case of a new product or service or a new promotion.
Part of the agenda for your Lakeland website design should be the security of the website itself. After all, what good would a great design be if the website is insecure and open to digital threats like identity theft? You need to make sure all the information is encrypted and that no amount of hacking skills can get through your wall of defense.