Branding will always be an essential part of your marketing strategy and your Lakeland web design. One of the most surprising factors that contribute to the success of your marketing is your business’s “About Us” page. This page is important because this page is an introduction to a company’s story, its brand essence, and personality.
When designed correctly, this page will show how aligned a business’ principles are with the customers’, helping them make a decision about whether or not to patronize your business. To help you design the perfect About Us page, here are some Lakeland web design tips to help.
Making an About Us page stand out
When it comes to making an About Us page stand out, keep in mind that every company is different, so the approach will differ. However, there are a few essential steps to help you come up with a great About Us page.
Decide what you want on the page
Many companies think that the key to a great About Us page is by incorporating as much information as they possibly can. After all, the more comprehensive the content, the more the customer knows about the company, right?
While it’s important to include a lot of valuable information in an About Us page, keep in mind that most customers are not going to want to spend too much time reading through all of that. The last thing they want is to spend half an hour on one part of a website.
Modern customers want access to quick bite of information that tell them everything they need to know. Because of this, you need to make sure that you include only the most important information on this page.
Show your customers why they should choose your business over others
We currently live in a world where emotion plays a huge role in buyer behavior because customers want to buy from companies whose business principles they believe in. People want to know that they have a human connection with a business.
With this in mind, your About Us page should make it clear from the get-go what your business principles are, as well as what your company mission is.
Let your branding shine through
Branding plays a crucial role in whether or not a customer chooses your company and its products and services, which is why an important Lakeland web design tip to remember is to convey your branding on your About Us page. This can be done in a number of ways. You can make use of the colors on your website, fonts, and other visual elements are a good way of conveying this on your page.
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