Technology is getting smarter nowadays, to the point where some online users are finding it a little bit creepy. From specific location tagging to targeted ads, we’ve reached a point where our Internet activity can tell a lot about us as a person. Creepy as it can get, plenty of users like personalization in their online activity, as it gives off the impression that their online experience has been tailor made just for them. Your Lakeland web design should reflect that, as more users online are looking for this personalized online experience.
This level of user interaction is more likely to result in higher engagement, and ultimately in higher conversion rates. So as you can see, while personalization can be a significant step to add in your web design process, it can provide you with plenty of benefits at the same time. Here are some personalization tips that you can work into your web design to provide a better experience for your users.
Make use of geolocation for local offers and content
Making use of a user’s current location is a popular way of providing personalization in a user’s experience. The website obtains the user’s IP address and uses that information to provide information about local offers and discounts in the area that they may be interested in.
Plenty of websites, especially eCommerce websites do this geolocation feature automatically, especially if they cover a wide area and multiple locations. This makes it easier for users to see what products are readily available and capable of being shipped to their location.
It’s becoming easier for search engines and websites to track users’ behavior and patterns through their searches and their online activity. This information can be used to customize recommendations that are in line with what the user is looking for. For example, a user has been looking up flights to a tropical country. As an eCommerce site that specializes in clothing, that user can be greeted with recommendations for a dry bag or more tropical-friendly clothing.
Ask for their permission
Some websites offer the opportunity for users to opt out of the personalization experience, as they feel as though their privacy is being violated. Giving users the chance to say no to a personalized experience can be a plus as well, as this lets them know that your website is giving them the opportunity to not have their online activity used.
Use their names in their transactions and logins
Another popular form of personalization in Lakeland web design is through the use of the user’s name when they login to your website, in newsletter emails, and the like. This makes the whole experience feels more personal to the user.