An SEO-friendly backend for a Lakeland web design will depend largely on how good the content management systems (CMS) you are using. WordPress is an example of a CMS and many web designers and developers use this not only because it is cheaper, but because it is also user-friendly. It is easy for most business owners to understand how to manage their websites using WordPress because they are familiar with the platform.

But how do we know that a CMS is a perfect system for our websites? Shouldn’t a CMS allow our sites to have a pretty strong and credible SEO-friendly backend? Yes and yes. Here’s what you need to know:

Header Information

The header information may not exactly help in the website’s page ranking, but it is still an important component of SEO and the credibility of the site. A good CMS will allow the web developer to enter header information for every webpage. The header information should include the appropriate keyword for the website. However, make sure that the keyword also appeared on the content of the webpage to avoid misinterpretation.

At the same time, focus on the meta description tag since this will appear below the link of the website as it appears on Google’s search engine results. This description will tell the users what your website is all about.

URL Structure

If the CMS you are using has SEO-friendly features, it must allow you to use a keyword-rich URL structure. For example, the webpage is about web design, the proper structure of the URL would be:

Now, you can also use website design as the keyword or any other alternative, but be careful with multiple entries. The webmaster must, however, decide which keyword will be used in the URL structure because in this scenario, “web design” must also refer to multiple variations of that keyword—website design, for example.

Creating a separate page for each variation of the keyword is not possible because this may be confusing for Google as it reads your sitemap and as you establish yourself as an authority on a particular subject matter.

H1, H2, H3 Tags

These key heading tags are still important in the context of a search engine determining what the Lakeland web design page is about. It acts as a table of contents wherein it presents the outline of a webpage. This makes it easier for the search engine like Google to crawl the information contained on the page, find what it is looking for, and understand what topics were being discussed on the webpage.