Creating an SEO strategy for your Lakeland web design clients is one way to ensure that their websites will not be in vain. The problem with most of these clients is that they hire someone to design and develop a website, thinking that’s all there is to manage a site. But once the site went live, there’ll be content and management issues that are beyond the skills and capabilities of the clients. The site will fail, putting in jeopardy the reputation of the web designer.
But this is not an issue that web designers should be held liable. There’s a difference between designing and developing a website and improving its rank on search engines. Ranking a website is not automatic. When you have a well-designed website, that does not necessarily mean that it’ll rank on top of the search results.
The ranking will depend on the site’s SEO strategy, which is where you, a web designer, can help. Although this isn’t your forte, you can help your clients build their SEO strategy because of your familiarity in the topic.
Consult With The Client
Your consultative meeting with the Lakeland web design client should include discussions on what the business is about and what it offers to its customers. Your clients are the only ones who can determine whether a search term is applicable and probably effective for their business. How would you—a web designer—know which search terms to use if you aren’t the one creating the marketing strategy in the first place? Talk to your clients about what will work for the business and industry they are in.
Research and Review Keywords
The next step is to research the keywords and evaluate their opportunities for success. There are plenty of ways to do this but the easiest and most popular is to enter the query on Google’s search bar. The suggested search queries and the number of results will tell you how popular a keyword is.
Create A Spreadsheet of Keywords
It’s easy to forget about these keywords and key phrases. The obvious way to make sure you’re using them to their full potential is to create a spreadsheet and schedule. This spreadsheet should have appropriate columns for related topics and keywords.
Audit Existing Content
If you’re working on an operating website, you should make an audit of the existing content and how focused it is on SEO. If possible, edit the content and make it SEO-friendly. You should also seriously consider republishing some of the works as long as they are now updated and SEO-empowered.