The average website owner is not aware of how much work goes into the success of a website. Everything from the Lakeland web design to the choice in online marketing works together to bring about the success of your website.
However, you have to learn about how all of these different parts work so that you know where you need to focus your energies. To help you drive the success of your website, here are some interesting Lakeland web design facts that can go a long way in affecting your site’s online rankings.
Your site’s code can affect site rankings
Many people assume that the only thing that you need to focus on to help drive the success of your site’s rankings and SEO is the written content on your website. However, a great SEO strategy requires that you build your SEO from the website building stage, which means that you need to incorporate your SEO into the HTML of your website. The meta information of your website that is found in your HTML code can help search engine bots determine what your site’s ranking is.
Responsive, mobile, and mobile-first design are different terms that affect your ranking
Everyone knows the importance of having a site that is responsive on mobile. However, it’s important to understand the distinction between responsive, mobile, and mobile-first design because these can affect your site rankings.
Mobile design is older because it means creating an entirely separate design for mobile. Responsive design refers to websites that are flexible enough to adapt to differently-sized screens. Mobile-first design refers to a web design that has been designed for mobile first and is scaled up to accommodate desktop browsers. With the emphasis on mobile technology, mobile-first websites tend to be given priority in terms of SERPs.
A website can be considered outdated in as little as two years
One of the most important things that you need to remember with your Lakeland web design and how it affects your website rankings is the fact that if you are following outdated web design practices, then your website’s rankings will drop.
However, what surprises website owners the most is the fact that it can take as little as two years for your website and its design to become outdated. The reason why this happens is that web design trends are in a constant state of change, so it won’t take long for your website’s design to become outdated.
To help deal with this, you should consider shifting to a web design that is considered timeless so that you don’t have to keep changing your site design to meet current design trends.