When creating the framework for your Lakeland web design, you probably have the priority pages in mind. Your landing page, your “About Us” page, and login page if your site requires it. However, one page that many designers don’t really pay much attention to is the contact page of your website. On the surface, it seems like an easy enough page to design for. All you have to do is get the client’s contact information, put it on a clean design, and apply it on to the site.
However, how your contact page is carried out can affect your site conversions negatively. Here are some contact page mistakes that you may not be aware of.
Not Having a Contact Page
This is one of the biggest mistakes you can make when designing or developing a website is not implementing a contact page. This limits the amount of interaction you can have with your customers and users. While you have the ability to interact with your users via social media and other forms of online marketing, your website and ultimately, your contact page should be one of the main channels that customers can use to get in touch with you. Not everyone uses social media, and you should have the option to appeal to those users as well, or you may be losing conversions.
Offering Only One Method of Contact
A common contact page tactic is utilizing forms for users to fill out and submit. While this gives users the freedom to list down their concerns, this also limits them in their ability to reach out to you. By providing more than the standard contact form found on many sites, you allow your business to be more accessible to your users. Some other popular contact options include your business’ phone number, email address, and sometimes even physical addresses.
Unanswered Submissions
One of the worst things you can do with your contact page is not responding to submissions via your contact page, especially for repeat customers. This betrays their trust in you and your brand by giving them the feeling that their concerns do not deserve to be responded to. Make sure that there is someone monitoring the contact form submissions on your website to guarantee that users do not feel disheartened at not receiving a response to their questions or concerns.
Hard to Find Contact Pages
Because contact pages are deemed low priority by some site owners, they tend to place them in locations that make it difficult for users to find. Site navigation is supposed to be as intuitive as possible, so it is recommended to place your contact page where your users expect to find it, which is on your navigation menu.