If you’ve been in the Lakeland web design industry for a while, you’re probably familiar with how complicated developing and designing an eCommerce website can be. When it comes to designing an eCommerce website, there are so many components to the entire thing that it can be difficult to make sure that every single part of the website is as it should be. One of the most important pages of any eCommerce website is the product pages. These are the pages that essentially define the concept of an eCommerce website. Due to their importance, it’s necessary that you get these right. After all, these display the products that you want your users to buy, and if these pages don’t look appealing, you are missing out on a majority of your sales. Here are some tips to help you build the perfect product page for your eCommerce site.
Mobile is here to stay, and as an eCommerce website, it’s very important that your website meet the demand of online mobile users. You should note that a large majority of sales from eCommerce websites were performed by mobile online users. It makes sense, mobile users tend to shop around while they’re waiting for something, or on their way to work or home. With the prevalence of online mobile users who browse eCommerce sites on their smartphones, it’s important that you set your website up to be mobile-responsive.
CTAs are a must
Remember that a call-to-action is a very important part of user conversions, especially for eCommerce websites. How can users purchase an item if they don’t know where they’re supposed to go to purchase the item? An effective call-to-action button must be displayed prominently and feature a short call-to-action that compels the user to buy the product.
Keep the information short and relevant
In every product page, there is always a short description that accompanies the products that outline the specifications of the product. It’s very important that these are included in every product page as it helps inform users about the products that they’re considering. However, when creating the text for your product pages, it’s very important that this text is short, direct, and easy to read and understand. Users only want to learn about the products that they want to buy, not the history behind it. The product text is meant to be informative without being too much.
Use high-quality images
The product pages in your Lakeland web design showcase the products that your business is offering, and it’s important to make a good impression on your users. Use high-quality images to display your products’ best features.